Completely redesigned in terms of graphics and navigation, www.infn.it becomes a digital resource with both textual and multimedia content that provides current information and scientific in-depth articles created in collaboration with the researchers of INFN.
The National Institute for Nuclear Physics (INFN) has restyled its digital image with a new institutional website (www.infn.it), fully reworked in terms of content, graphics, and navigation, focusing on current issues and in-depth reports in the field of fundamental physics and scientific research.
“The new INFN website represents a step forward compared to the past and is the first editorial product of a broader project aimed at giving the Institute a leap in quality in both its image and its role in the digital landscape,” says Antonio Zoccoli, president of INFN. “We wanted to carry out an institutional communication initiative whose product would combine the Institute’s need to share its activities and initiatives with the duty we feel as a public research institution to offer the widest audience a space for qualified and verified insights. The new website aims to establish itself as a reference tool for various audiences and to position INFN digitally as a leading institution for fundamental physics and for the role of scientific research in society,” Zoccoli concludes.
The homepage focuses on a relevant current topic related to INFN’s physics or scientific research, which is updated monthly and further explored through textual content, multimedia, interviews, image galleries, and much more, both custom-created and from archives. As users navigate the site, they can access not only the latest content on INFN’s research but also in-depth content available from the main menu in the Physics and Technology sections, written and updated in collaboration with INFN researchers. Topics range from the Standard Model physics to the emerging field of multimessenger astronomy, from quantum computing to particle accelerators, with a section dedicated to technologies born from fundamental research that have later found major societal applications, such as hadron therapy in medicine, non-destructive investigation techniques for cultural heritage, and the development of devices for monitoring atmospheric particulate matter and diagnostics for fission and fusion nuclear plants.
The sections Institute, Offices, and Research are dedicated to presenting Infn, its research activities, values, and the scientific community it belongs to, with a focus on major current and impactful research projects involving INFN, such as Einstein Telescope—the future gravitational wave detector for which Italy has bid to be the host country—and KM3NeT, the underwater neutrino telescope that recently announced the detection of the most energetic neutrino ever observed.
To stay updated on public events, exhibitions, and school projects, users can visit the Culture page, which lists ongoing initiatives and features a news gallery focused on the theme.
“The new website was created thanks to the synergy of multiple professionals who worked on graphics, technical aspects, content, and navigation. On www.infn.it, images become an integral part of the narrative, and the textual content has been crafted to enhance the site’s search engine positioning, making it easily accessible to online users and ensuring it becomes a reliable and effective tool for updates and in-depth content over time,” explains Marco Ciuchini, INFN Executive Board representative for the project. “And the new INFN portal is just the first product: the project also includes versions for the Institute’s structures, National Sections and Laboratories, and Scientific Commissions, aiming to promote a coherent and recognizable image of our Institute on the digital front and facilitate dialogue with local territories and communities,” Ciuchini concludes.
A notable new feature of the website is the INFN for… section, that allows users to personalize their search for information by selecting pages based on the main interests of their audience: schools, businesses, general public, media, and the community. There is also a dedicated page for the INFN community, providing updates, information, and documents of interest to INFN employees, associates, and the wider scientific community, some of which are restricted access.
The multimedia archive has a new look too, under the Media Library menu item, which offers a continuously updated database with images, videos, and infographics on fundamental physics and its protagonists.
The new website was developed thanks to the collaboration between the Communication Office, the INFN Computing and Network Commission, and the company Say SpA.
To mark the launch of www.infn.it, INFN has dedicated a campaign on its social media channels: to explore the navigation and content of the new site, follow us on our Facebook, Instagram, and LinkedIn channels.
